Our Business Model

Serving shoppers better

Growing Our Business

Our differentiating capabilities

Understanding
shoppers

We use our expertise to understand and meet our shoppers’ needs better than anybody else.

Our
colleagues

Our colleagues can make the difference every day

Accessibility

Wherever our shoppers shop we are there

Own Brand
and product

We source the best quality products, with expert technical teams & close partnerships with growers and suppliers.

Doing the
right thing

We take our commitment to our communities seriously and demonstrate with actions not just words

Innovation

We encourage a culture of innovation so that our business remains at the cutting edge of new trends and demand.

Our Business Model

Our differentiating capabilities

Value for
shoppers

Our business model allows
us to bring our shoppers the very best products at the best possible prices, however they choose to shop with us. As our business continues to strengthen, we can reinvest in our competitiveness and further improve the experience for shoppers.

5 years

Voted People’s Favourite Supermarket* by shoppers

Value for
colleagues

The expertise of our colleagues drives every part of our business model – from our store teams serving shoppers, to our Product teams developing new ranges. 

81%

Colleagues agreeing we have an inclusive culture

Value for
suppliers

Our conversations with suppliers focus on delivering great quality products for our shoppers. When we get it right, our business grows, and our suppliers grow with us. 

77.8%

Record level of Group supplier satisfaction

Value for
stakeholders

For shareholders, our business model allows us to deliver sustainable, profitable growth. Our underlying philosophy to create value for shareholders puts a focus on shopper satisfaction, cash profitability, earnings growth and free cash flow.

8.23p

Full-year dividend (per share)

© FreshcoPLC.com 2021. All Rights Reserved

freshcoplc.com

© FreshcoPLC.com 2021. All Rights Reserved